Business : a changing world / O.C. Ferrell, University of New Mexico, Geoffrey A. Hirt, DePaul University, Linda Ferrell, University of New Mexico.
By: Ferrell, O. C
Contributor(s): Hirt, Geoffrey A | Ferrell, LindaMaterial type: 
TextPublisher: New York : McGraw-Hill Irwin, [2014]Edition: Ninth editionDescription: xxxiv, 616 pages : color illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780078023132 (alk. paper); 0078023130 (alk. paper)Subject(s): Business | Management -- United StatesDDC classification: 650 LOC classification: HF1008 | .F47 2014| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book (Short term)
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Shan State Buddhist University Library English Shelves | English Collection | 650 Fe 12030 | Available | EB00012030 |
Includes index.
Business in a changing world -- The dynamics of business and economics -- Appendix A Guidelines for the development of the business plan -- Business ethics and social responsibility -- Appendix B The legal and regulatory environment -- Business in a borderless world -- Starting and growing a business -- Options for organizing business -- Small business, entrepreneurship, and franchising -- Managing for quality and competitiveness -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Appendix C Personal career plan -- Marketing : developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets -- Appendix D Personal financial planning.
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