02295cam a2200373 i 4500 17533874 20240517151342.0 121116s2014 nyua 001 0 eng 2012042692 9780078023132 (alk. paper) 0078023130 (alk. paper) DLC eng SSBUL rda pcc n-us--- HF1008 .F47 2014 650 23 Ferrell, O. C. 41022 Business : a changing world / O.C. Ferrell, University of New Mexico, Geoffrey A. Hirt, DePaul University, Linda Ferrell, University of New Mexico. Ninth edition. New York : McGraw-Hill Irwin, [2014]. xxxiv, 616 pages : color illustrations ; 26 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes index. Business in a changing world -- The dynamics of business and economics -- Appendix A Guidelines for the development of the business plan -- Business ethics and social responsibility -- Appendix B The legal and regulatory environment -- Business in a borderless world -- Starting and growing a business -- Options for organizing business -- Small business, entrepreneurship, and franchising -- Managing for quality and competitiveness -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Appendix C Personal career plan -- Marketing : developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets -- Appendix D Personal financial planning. Business. 36462 Management United States. 41023 Hirt, Geoffrey A. 41024 Ferrell, Linda. 41025 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK1 34456 34456 0 0 ddc 0 0 English Collection SSBU SSBU ENBS 2024-05-17 0 650 Fe 12030 EB00012030 2024-05-17 2024-05-17 BK1 12030