02771cam a2200313 a 45000010009000000050017000090080041000260100017000670200029000840400015001130420008001280500022001360820016001581000028001742450123002022640033003253000046003584900049004045040064004535201609005176500036021266500032021626500023021947000026022179060045022439420013022889990017023019520139023181626947420240520103917.0100604s2011    njua     b    001 0 eng    a  2010023299  a9780470286913 (hardback)  aDLCcSSBUL  apcc00aHD62.6b.D39 201100a658.8272231 aDaw, Jocelyne S.94131610aBreakthrough nonprofit branding :bseven principles for powering extraordinary results /cJocelyne S. Daw ... [et al.]  aHoboken, NJ :bWiley,c2011.  axix, 316 pages :billustrations ;c24 cm.0 aThe AFP/Wiley fund development series ;v188  aIncludes bibliographical references (p. 303-306) and index.  a"A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way people view and support it.  Shows how to optimally define what your organization stands for to differieniate, create value and breakthrough. Explains how to build loyal communities inside and outside of your organization to increase social impact. Features seven principles for transforming a brand from ordinary trademark to strategic advantage. Includes case studies of eleven breakthrough nonprofit brands and transferable ideas and practices that nonprofits of any size, scope or experience can implement. Other title by Daw: Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits.  A practical road map and essential tool for nonprofit leaders, board members, and volunteers, this book reveals the vital principles you need to know to build and manage your organization's most valuable asset - its brand. In today's highly competitive nonprofit world, building a breakthrough brand is no longer a "nice to do," but the new imperative. Jocelyne Daw, a pioneer and leader in building business and community partnerships has over 25 years of nonprofit leadership experience. Carol Cone, named by PR WEEK as the most powerful and visible figure in the world of cause branding, has been linking companies and causes for over 25 years."--cProvided by publisher. 0aNonprofit organizations.921138 0aBranding (Marketing)936953 0aAdvertising9413171 aDaw, Jocelyne.941318  a7bcbccorignewd1eecipf20gy-gencatlg  2ddccBK1  c34573d34573  00102ddc40708English CollectionaSSBUbSSBUcENBSd2024-05-20l0o658.827 Br 11316pEB00011316r2024-05-20w2024-05-20yBK1A11316