000 02295cam a2200373 i 4500
001 17533874
005 20240517151342.0
008 121116s2014 nyua 001 0 eng
010 _a 2012042692
020 _a9780078023132 (alk. paper)
020 _a0078023130 (alk. paper)
040 _aDLC
_beng
_cSSBUL
_erda
042 _apcc
043 _an-us---
050 0 0 _aHF1008
_b.F47 2014
082 0 0 _a650
_223
100 1 _aFerrell, O. C.
_941022
245 1 0 _aBusiness :
_ba changing world /
_cO.C. Ferrell, University of New Mexico, Geoffrey A. Hirt, DePaul University, Linda Ferrell, University of New Mexico.
250 _aNinth edition.
264 1 _aNew York :
_bMcGraw-Hill Irwin,
_c[2014].
300 _axxxiv, 616 pages :
_bcolor illustrations ;
_c26 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aIncludes index.
505 0 _aBusiness in a changing world -- The dynamics of business and economics -- Appendix A Guidelines for the development of the business plan -- Business ethics and social responsibility -- Appendix B The legal and regulatory environment -- Business in a borderless world -- Starting and growing a business -- Options for organizing business -- Small business, entrepreneurship, and franchising -- Managing for quality and competitiveness -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Appendix C Personal career plan -- Marketing : developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets -- Appendix D Personal financial planning.
650 0 _aBusiness.
_936462
650 0 _aManagement
_zUnited States.
_941023
700 1 _aHirt, Geoffrey A.
_941024
700 1 _aFerrell, Linda.
_941025
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK1
999 _c34456
_d34456