| 000 | 02295cam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | 17533874 | ||
| 005 | 20240517151342.0 | ||
| 008 | 121116s2014 nyua 001 0 eng | ||
| 010 | _a 2012042692 | ||
| 020 | _a9780078023132 (alk. paper) | ||
| 020 | _a0078023130 (alk. paper) | ||
| 040 |
_aDLC _beng _cSSBUL _erda |
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| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF1008 _b.F47 2014 |
| 082 | 0 | 0 |
_a650 _223 |
| 100 | 1 |
_aFerrell, O. C. _941022 |
|
| 245 | 1 | 0 |
_aBusiness : _ba changing world / _cO.C. Ferrell, University of New Mexico, Geoffrey A. Hirt, DePaul University, Linda Ferrell, University of New Mexico. |
| 250 | _aNinth edition. | ||
| 264 | 1 |
_aNew York : _bMcGraw-Hill Irwin, _c[2014]. |
|
| 300 |
_axxxiv, 616 pages : _bcolor illustrations ; _c26 cm. |
||
| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aBusiness in a changing world -- The dynamics of business and economics -- Appendix A Guidelines for the development of the business plan -- Business ethics and social responsibility -- Appendix B The legal and regulatory environment -- Business in a borderless world -- Starting and growing a business -- Options for organizing business -- Small business, entrepreneurship, and franchising -- Managing for quality and competitiveness -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Appendix C Personal career plan -- Marketing : developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets -- Appendix D Personal financial planning. | |
| 650 | 0 |
_aBusiness. _936462 |
|
| 650 | 0 |
_aManagement _zUnited States. _941023 |
|
| 700 | 1 |
_aHirt, Geoffrey A. _941024 |
|
| 700 | 1 |
_aFerrell, Linda. _941025 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK1 |
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| 999 |
_c34456 _d34456 |
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